When your body and mind are in shape, the ordinary somehow becomes more extraordinary.

Fitness is the first step to developing the energy and drive to be fearless and grab more from life – beyond the gym and your comfort zone.

We want to celebrate this journey to the extraordinary and that winning moment when you realize; I’m here, I’m living fearlessly.

Our mission is to get more people on the journey to a more fearless and extraordinary life, thanks to fitness.

At Fitness First, we’ve invested in our clubs, personnel and tools to help you get there faster and more effectively. But fitness is a lifestyle, so here you can find all our tips, insights and stories to guide you along the journey.

Get ready because you may be surprised by where you end up. And just remember how you got there: fitness, first.